Emaar Properties Alana at The Valley offer
    Launch offer at Alana, The ValleyEmaar Properties

    Alana at The Valley: 90/10 on a Three or Four-Bedroom Townhouse

    The same plan Emaar runs at Beachfront, attached to a very different product: a townhouse on a lagoon in a master community, not an apartment on a peninsula.

    Limited-time launch offer
    90%
    During construction
    Paid across the build period
    10%
    At completion
    Due at 100% construction completion
    3 & 4
    Bedroom townhouses
    The two layouts in this release
    AED 3.5M
    Published entry price
    For a three-bedroom townhouse

    Same plan, different thing being bought

    90% during construction and 10% upon 100% construction completion, on a limited number of three and four-bedroom townhouses.

    Emaar runs the 90/10 across more than one community, so the plan is not what distinguishes this release. What distinguishes it is the asset. Alana is townhouses in The Valley, a master community out along the Al Ain road, arranged around a lagoon and a stretch Emaar calls the Golden Beach. That is a family purchase with a garden, not a rental unit in a tower.

    The plan itself suits that buyer. A 90/10 leaves a tenth at completion, which matters less to an investor timing a resale than it does to a family that wants the handover to be a formality rather than a second financing round. Emaar states a limited number of units, so what closes this is stock rather than a date.

    The offer in detail

    Key terms

    • The plan
      90% during construction and 10% upon 100% construction completion.
    • What is in the release
      A limited number of three and four-bedroom townhouses. The wider project has larger layouts, but the launch offer names these two.
    • Where
      Alana, inside The Valley by Emaar, on the Dubai to Al Ain road.
    • Published entry price
      From AED 3.5 million for a three-bedroom townhouse. Emaar does not publish a price on the offer page itself, so confirm the current figure before relying on it.
    • The community
      Built around a lagoon and the Golden Beach, with pocket parks, playgrounds and a Town Centre for retail and dining.
    • How long it runs
      Emaar states a limited number of units rather than an end date, so availability is what closes it.
    • Handover
      Emaar does not state a completion date on the offer page. Third-party listings say Q2 2027; treat the date in your own sale and purchase agreement as the authority.
    • What is not covered
      The 4% DLD registration fee, trustee office and administration charges are payable separately.
    Why it matters

    What actually changes for a buyer

    01

    A townhouse, not a unit in a tower

    The 90/10 turns up across Emaar's portfolio, so the plan is not the reason to choose this one. Alana is three and four-bedroom townhouses with their own gardens, around a lagoon. It is a different purchase with a different buyer behind it.

    02

    Ten percent left at the end

    A 90/10 leaves a balance small enough that completion is administrative rather than a financing event. For a family moving in rather than an investor exiting, that is the more useful shape.

    03

    The lagoon is the plan, not a feature

    The Valley is laid out around water and the Golden Beach, with pocket parks and playgrounds between the clusters. Alana sits on that, which is what the frontage is actually paying for.

    04

    Stock closes it, not a date

    Emaar publishes a limited number of units with no deadline attached. That makes the useful question what is left in the release, rather than how long is left on a clock.

    Why this one

    Who this release is actually for.

    Families, not flippers

    Three and four bedrooms with a garden and a school run.

    A small balance at handover

    Ten percent at completion, not forty.

    Water at the centre

    A lagoon and a beach, not a landscaped verge.

    Limited release

    Stock closes it, so the list is worth asking for.

    The community

    A lagoon, a golden beach and a town centre.

    Water running past the townhouses at Alana, The Valley
    The living and dining space inside an Alana townhouse
    The entrance to The Valley by Emaar
    3 & 4
    Bedroom townhouses in the release
    90/10
    Payment split
    Lagoon
    At the centre of the plan
    Inside The Valley
    Golden Beach along the lagoon
    Swimmable lagoon at the centre
    Pocket parks between the clusters
    Playgrounds throughout
    Town Centre for retail and dining
    Landscaped walking trails
    Private garden with each townhouse
    Sports and community facilities
    On the Dubai to Al Ain road
    How the plan works

    Your money, staged

    Two blocks, and the second one is small. Ninety percent across the build, and the last ten when construction reaches 100%.

    1
    90%
    During construction

    Paid across the build period on Emaar's construction-linked schedule.

    2
    10%
    At 100% construction completion

    The balance, due once construction is complete.

    The maths

    The 90/10 on a AED 3.5M townhouse

    Illustrative, based on the published starting price for a three-bedroom townhouse; figures are rounded. Emaar does not publish a price on the offer page, so confirm the current figure. The DLD registration fee, trustee office and administration charges are payable separately and are not covered by the plan. The last row compares against a typical 60/40, not an alternative Emaar offers here.

    Published entry priceAED 3,500,000
    Paid during constructionAED 3,150,000
    Due at 100% completionAED 350,000
    4% DLD registration feeAED 140,000
    Compare: 60/40 balance at handoverAED 1,400,000
    See it for yourself

    Inside the communities

    The detail

    What this means for you

    Emaar's launch offer at Alana is a 90/10: ninety percent of the price across the construction period, and the last ten percent once construction reaches 100%. The plan is not what makes this release distinctive, because Emaar runs the same split elsewhere in its portfolio. What makes it distinctive is what the plan is attached to.

    The entrance to The Valley by Emaar

    Alana is three and four-bedroom townhouses in The Valley, Emaar's master community on the road out to Al Ain. The plan there is organised around water: a lagoon at the centre, a stretch Emaar calls the Golden Beach, and pocket parks and playgrounds threaded between the clusters, with a Town Centre for retail and dining. Each townhouse comes with its own garden. That is a family purchase, and it behaves differently from an apartment bought to let.

    The payment shape suits that buyer. A 90/10 asks for more during the build and leaves only a tenth at the end, so completion becomes an administrative step rather than a second financing round. An investor timing a resale before handover would rather defer more; a family that intends to move in generally would not. Neither is better in the abstract, and the honest question is which one you are.

    Emaar publishes a limited number of units and no closing date, so the release ends when the stock does rather than on a calendar. The offer page does not carry a price or a handover date; listings put a three-bedroom from AED 3.5 million with completion in Q2 2027, but the figures that bind are the ones in the sale and purchase agreement. The 4% DLD registration fee, trustee office and administration charges sit outside the plan and remain payable.

    View the project

    Check which units qualify

    Tell us your budget and we'll come back with the eligible homes and full written terms.

    We'll only use your details to respond to this enquiry.

    Before you commit

    Frequently asked questions

    What is the payment plan?+

    90% during construction and 10% upon 100% construction completion. Emaar publishes it as a limited-time launch offer.

    What can I buy under it?+

    A limited number of three and four-bedroom townhouses at Alana. The wider project includes larger layouts, but the launch offer names these two.

    How is this different from the Emaar Beachfront 90/10?+

    The plan is identical; the asset is not. Beachfront is apartments and penthouses on a gated peninsula between Dubai Marina and Palm Jumeirah. Alana is townhouses with gardens in a master community built around a lagoon. Different buyer, different hold, different exit.

    What does it cost to get in?+

    Listings put a three-bedroom townhouse from AED 3.5 million. Emaar does not publish a price on the offer page, so confirm the current figure before relying on it.

    When does it hand over?+

    Emaar does not state a completion date on the offer page. Third-party listings say Q2 2027. The date recorded in your sale and purchase agreement is the one that counts.

    What is The Valley like?+

    A master community on the Dubai to Al Ain road built around a lagoon and the Golden Beach, with pocket parks, playgrounds and a Town Centre for retail and dining.

    When does the offer end?+

    Emaar states a limited number of units rather than an end date, so availability is what closes it.

    Are the DLD fees included?+

    No. The 4% Dubai Land Department registration fee, trustee office charges and administration fees are payable separately.

    Find out which homes qualify

    Eligible inventory is limited and moves quickly. Speak to an advisor and get the written terms today.

    RERA-licensed brokerage Official Emaar Properties partner

    Terms are set by Emaar Properties and apply to eligible units at Alana, The Valley, subject to availability and to Emaar's terms and conditions. The 90/10 plan is published as a limited-time launch offer on a limited number of units; prices, availability and payment terms change without notice. Emaar does not publish a starting price or a handover date on its offer page; figures quoted here come from third-party listings and are indicative only. The 4% DLD registration fee, trustee office and administration charges are payable separately and are not covered by the plan. Worked figures are illustrative and are not financial advice or an offer to sell. Confirm price, layout, the full payment schedule and the completion date in writing, including the schedule recorded in the sale and purchase agreement, before committing. Binayah Properties is a licensed Dubai real estate brokerage.

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