
Dubai market report shows off-plan retail transactions dominated the first half as leasing activity softened amid rising costs and regional uncertainty.
The first half snapshot saw a clear split between sales and rentals. Buyers gravitated to off-plan retail for price certainty and payment flexibility, while many occupiers delayed lease renewals as operating costs rose and trading conditions grew more cautious. Developers responded by sharpening sales offers, and some retailers chose short-term pop-ups rather than long leases to test demand.
For landlords and investors the picture was mixed: steady sales absorption reduced inventory pressure for developers, but softer leasing means transitional voids and selective incentives. Understanding which communities and developer payment plans offer the best risk-return is now central to making informed decisions in this market.
Market trend
Off-plan dominated H1
Leasing trend
Demand softened
Driver
Rising operating costs and regional uncertainty
Investor behaviour
Delayed renewals and selective leases
Off-plan retail transactions dominated activity in the first half, while leasing softened because occupiers postponed renewals amid rising operating costs and regional uncertainty. Buyers preferred sales options that offered price certainty and staged payments, and many retailers held off committing to long-term leases.
Developers increased focus on sales campaigns and payment plans to capture demand, while landlords saw fewer new leasing deals. The shift favoured projects with clear off-plan terms and strong marketing momentum, and it reduced pressure on secondary market pricing but left rental pipelines thinner in certain neighbourhoods.
The immediate risk is a timing mismatch: developers sell stock faster, but slower leasing can create short-term cashflow gaps for owners reliant on rent. For investors the nuance is important market stability depends on how quickly occupiers return to wider leasing activity once costs stabilise or regional confidence improves.

Off-plan retail sales surged because buyers sought price certainty, flexible payment terms and perceived value that existing stock could not match, while leasing commitments looked less attractive to occupiers. Developers leaned into staged payments and sales incentives to convert demand that might otherwise have been undecided.
Buyers included owner-occupiers and investors comfortable with deferred handover and payment schedules, and many were motivated by promotional packages and developer assurances. For retailers, off-plan purchase can lock in a location and fit-out plan without immediate rental exposure. For developers, stronger presales improved project cashflow and reduced the need for aggressive secondary resale discounts.
The main risk to this surge is timing and end-user absorption at handover. If occupiers remain cautious when projects complete, newly delivered retail units may face slower leasing or longer fit-out periods, which would delay income realisation for investors who bought off-plan.
| Factor | Off-plan advantage | Leasing reality |
|---|---|---|
| Payment terms | Staged developer plans, delayed final payment | Immediate rent obligations, deposit required |
| Price certainty | Fixed agreed price at sale | Rents may vary with market conditions |
| Occupier risk | Owner takes fit-out timing risk | Occupier bears trading and lease costs |
"Buyers chose off-plan for payment flexibility and price certainty while occupiers faced higher short-term operating pressures."
, Binayah Research Team
Occupier behaviour
Shorter terms and selective renewals
Landlord response
Incentives and flexible lease offers
Location impact
Prime retail more resilient
Risk
Extended vacancies if confidence remains low
Leasing activity is likely to remain cautious with selective renewals as occupiers prioritise cost control and flexibility. Many tenants are choosing shorter terms, break clauses or temporary pop-up formats instead of multi-year leases until operating costs and demand visibility improve.
Landlords are responding with incentives, graduated rent structures and fit-out contributions to retain creditworthy tenants. In some neighbourhoods landlords have to choose between holding firm on headline rents and offering concessions to avoid longer voids. The balance will be location-specific, favouring prime high-footfall retail where steady trading justifies renewal.
For owners, the key risk is a longer than expected recovery in occupier confidence that keeps vacancies higher and pushes landlords to offer deeper incentives. Investors should prioritise assets in established retail corridors and review lease structures to improve flexibility and preserve income under cautious occupier behaviour.

Investors should favour assets with established footfall and flexible lease terms. Short-term incentives are likely, so factor potential rent concessions into cashflow planning when assessing returns.
Investor focus
Developer credibility and location
Owner priority
Reserve cash and active management
Strategy
Stress-test cashflow for vacancy risk
Outcome
Balance sales opportunities with leasing resilience
Investors should prioritise projects offering clear payment plans, strong developer track records and locations with proven footfall, while owners must prepare for selective leasing demand and potential incentive-led renewals. The market favours buyers who can withstand handover timing and owners who can be flexible with lease structures.
For owners dependent on rental income, slower leasing increases the importance of reserve cash and active asset management to reduce vacancies and control service charges. For investors, off-plan purchases can secure a position in desirable locations, but the return depends on how quickly occupiers re-enter the leasing market when conditions stabilise.
The practical takeaway is a focus on risk management: evaluate developer credibility, examine likely tenant profiles, and stress-test cashflows against longer vacancy periods. Those steps help protect income and capital value while the market transitions from sales-led activity back toward balanced leasing.

The first half was defined by a clear divergence: off-plan retail sales led market activity while leasing softened as occupiers delayed renewals. The practical takeaway is to prioritise developer credibility, location quality and cashflow stress-testing to manage vacancy risk and protect returns while the market recalibrates.
Binayah Editorial
Property Market Analyst
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