JW Marriott Executive Beach Residences by Taraf Holding, UAE

You step from a calm, artfully finished lobby into a private path of soft sand and sea air. Ahead, a sweep of shoreline. To the side, the green geometry of a golf course. This is the everyday ritual at JW Marriott Executive Beach Residences, a limited collection of 199 branded homes where beach life and branded service meet on Yas Island.

What makes it stand out

Branded by JW Marriott and curated as a limited collection, JW Marriott Executive Beach Residences is built around two things investors and end users value most, scarcity and certainty. Scarcity comes from just 199 residences with exclusive beach access and direct connection to the water. Certainty comes from the setting, a luxury beachfront residential development on a prime waterfront stretch of Yas Island, where beautiful views of the golf course frame daily life. The unit mix, 1, 2, 3 and 4 bedroom apartments, is broad enough to appeal across life stages, yet the community remains intimate by design.

Explore Jw Marriott Executive Beach ResidencesFloor plans · Pricing · Payment plans

The amenities deepen that feeling of a private coastal club. A roof top garden gives residents elevated outdoor space. A clubhouse adds a social anchor. Leisure areas, a swimming pool, spa and sauna, and a dedicated fitness centre and wellness spaces round out the wellness brief, while cafes and restaurants on site make it easy to linger close to home.

A day in the life

Mornings start quietly in the lobby and lounge before a workout in the fitness centre or an easy jog on the jogging trails. Sunlit hours drift between the swimming pool, the beach, and shaded leisure areas. Lunch is simple with cafes and restaurants on the doorstep, and errands run efficiently with a pharmacy in the community. Evenings stretch out on the roof top garden or within the clubhouse, with the coastline and golf course views reminding you why you chose a beachfront address. Practicalities are covered, with 24/7 security and dedicated parking space providing peace of mind.

Yas Island waterfront living

Location is not an afterthought here. JW Marriott Executive Beach Residences occupies a prime waterfront position on Yas Island in the UAE, with exclusive beach access for residents and vistas that take in the golf course. For buyers who prefer a clear, tangible lifestyle proposition, beachfront plus golf views is a rare combination, and it is delivered here without compromise.

Taraf Holding’s approach

Taraf Holding develops residential communities on a boutique scale, releasing homes in limited collections and placing weight on privacy and a sense of belonging among residents. The company sums up its approach in three short principles, to shape, to craft and to create. Its current work is spread over several locations, including Karl Lagerfeld Villas at MBR City, Luce The Light at Palm Jumeirah, Terra Golf Collection at Jumeirah Golf Estates, and W Residences at Al Maryah Island. All four of these projects are under construction, underscoring Taraf’s active pipeline across key destinations.

Pricing and how to buy

Prices at JW Marriott Executive Beach Residences start from 100,000 AED. Payment details are available on request, including booking and construction milestones. If you are comparing against other branded offerings, this entry point on Yas Island, paired with beach access and a full amenity set, is likely to stand out.

The investment case

For investors, the draw is straightforward. Branded residences by a hospitality name like JW Marriott can support demand with both end users and tenants who prioritize service standards and consistent quality. The limited release of 199 residences adds a layer of scarcity that can enhance long-term appeal.

The unit mix from 1 to 4 bedrooms supports different leasing and resale strategies, from compact pied-à-terres to family-sized layouts. Lifestyle infrastructure is comprehensive, with a fitness centre and wellness spaces, spa and sauna, swimming pool, clubhouse, cafes and restaurants, and a roof top garden, all feeding into daily convenience and retention. Exclusive beach access, direct beach connection, and beautiful views of the golf course give the property a clear story to tell in any listing or resale conversation.

Timing matters, and with handover information to be updated soon and availability confirmed, buyers can position early while details finalize. For end users, the promise is a calm beachfront routine with every essential close. For investors, it is a clear proposition on Yas Island in the UAE with strong lifestyle anchors and a brand that travels well.