
A sunrise swim, a steam, then a quiet hour with a book before the city wakes. At 100 Avenue Road, daily rituals feel elevated, because this tower is built to be a benchmark. It is set in Regent's Park, Dubai, and it carries a rare distinction, it is the tallest building in the Swiss Cottage area, with direct access to premium amenities that turn time at home into time well spent.
Scale and specificity set this address apart. The collection brings 172 Manhattan, one, two and three bedroom apartments under one roof, a focused mix that speaks to real demand, from compact city pads to generous family layouts. The headline is more than height. It is also the way residents step straight into a curated amenity suite, without compromise or clutter, and the way the project names its ambition clearly, a premium residential tower where private life comes first.
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Here, wellness is not an afterthought. The swimming pool with vitality spa is the natural start or finish to the day, while the sauna, steam room and a dedicated treatment room bring a considered spa rhythm home. Training is covered from every angle, the fully equipped gym sits alongside a Technogym Visio Studio and a Reformer Pilates studio, so strength, conditioning and control work have their own spaces.
Away from movement, residents can slow the pace. A 24 hour concierge smooths the logistics of modern life. The residents’ lounge and library make a calm setting for reading, quiet work or low key conversation. Evenings can stay in, by design, thanks to a private dining room for hosted occasions and a cinema for screenings that feel personal. On weekends, a virtual golf simulator adds a playful competitive edge without leaving the building.
100 Avenue Road is positioned in Regent's Park, Dubai. The project also carries the distinction of being the tallest building in the Swiss Cottage area. Together, these markers place the tower within a recognisable urban context and underline its profile on the skyline.
Arada Developments is the largest and most significant real estate developer in the emirate of Sharjah. Their signature developments are characterized by modern architecture and high quality construction, shaping lively new neighbourhoods that reflect current standards of urban design. Across its portfolio, the developer integrates smart city technology and eco sensitive features. Their devotion to environment protection is expressed through major green projects, with a clear commitment to healthier and smarter living environments.
Apartments at 100 Avenue Road start from £795,000. The project is available now with completion targeted for Q4 2028. Payment details are available on request, allowing buyers and investors to align commitments with personal or portfolio planning.
The ingredients here are simple and strong. A defined handover timeline to Q4 2028 supports forward planning. The unit mix, from Manhattan apartments to three bedroom homes, appeals to a broad spectrum of end users and tenants, increasing exit and leasing options over time. Direct access to premium amenities is a tangible differentiator that residents actually use, from spa facilities to fitness, entertainment and serviced convenience via 24 hour concierge. The building’s status as the tallest in the Swiss Cottage area adds a recognisable narrative for resale conversations and long term positioning. With a clear starting price point and the credibility of Arada behind delivery and design, 100 Avenue Road offers a compelling blend of lifestyle utility and strategic value for buyers focused on Regent's Park, Dubai.
Binayah Editorial
Dubai Property Expert
Binayah's editorial team covers Dubai's off-plan property market with data-driven analysis and on-the-ground insights.
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